Billing, shipping, customer and company names available on an order are normalized for spelling and punctuation, compared against aliases, and weighted with country or city detail when both sides carry it.
- Screening starts from Shopify order and customer events — no manual paste, no spreadsheet.
- Word-order tolerant, phonetic and transliterated comparisons surface spelling variations.
- Date of birth, country and city raise or lower confidence when both records contain them.
